Brand & Web
Rhodo WealthManagement
Financial planning for your future.
Brand & Web2024
Brand StrategyVisual IdentityWebsite DesignWebsite Development
The Project
Rhodo Wealth Management is a fee-only financial planning firm founded by Tim Carpenter, CFP®.
Tim serves individuals and families from early career through retirement, offering comprehensive financial planning, investment management, tax strategy, estate planning, and behavioral finance — with no commissions, no conflicts.
The Story
Rhodo Wealth was inspired by a cherished family legacy — a collection of Rhodochrosite that Tim's grandfather, a career miner in Colorado, gathered throughout his life. Those vibrant minerals symbolize the enduring value of hard work, family bonds, and the careful stewardship of what we hold dear. At Rhodo Wealth, we carry that legacy forward — helping clients build, preserve, and transition their wealth with the same dedication that defined a family for generations.
Deliverables
Brand StrategyVisual IdentityWebsite DesignWebsite Development
Color Palette
A palette rooted in purpose.
Typography
Type built for impact.
Display Typeface
Unbounded
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Body Typeface
Lexend Deca Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Body Typeface
Lexend Deca Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Logo System
Identity in every format.
Horizontal — Full Color
On MauveOn Charcoal
“
Lyndsey helped bring my brand to life as I launched my new firm - she was very professional, and working with her was a breeze!
Tim Carpenter, CFP®
Founder, Rhodo Wealth Management