Brand & Web

Long PlanningLLC

Financial Planning & Values-Based Investing

Brand & Web2024
Brand StrategyVisual IdentityWebsite DesignWebsite Development
The Project

Long Planning LLC is a fee-only financial planning firm founded by Kyle Long, CPA.

Based in Campton Hills, IL and fully virtual, Kyle brings over a decade of financial planning and tax expertise to individuals and families — delivering high-touch, proactive service with no commissions and no corporate agendas.

The Story

Kyle Long graduated magna cum laude in Accounting from Taylor University, then spent years in public accounting watching advisors sell expensive commissioned products to people who deserved better. He realized he couldn't even find good, affordable advice for himself — let alone for family and friends. So in 2019, he built Long Planning from scratch: fee-only financial planning with values-based investing, open to anyone regardless of net worth. Turning his financial nerdiness into a tangible, positive impact on people's lives.

Deliverables
Brand StrategyVisual IdentityWebsite DesignWebsite Development
Color Palette

A palette focused on new horizons.

Primary
Deep Navy
#162044
Secondary
Royal Blue
#273878
Accent
Slate Blue
#656a8b
Light
Periwinkle
#a2afcd
Warm Accent
Sand
#e9bf99
Typography

Type built for connection.

Display Typeface
Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Subhead Typeface
Poppins Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Body Typeface
Poppins Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Logo System

Identity in every format.

Long Planning — On WhiteHorizontal — Full Color
Long Planning — On Deep NavyOn Deep Navy
Long Planning — On Royal BlueOn Royal Blue
Pattern Design
Website

Designed to perform.

longplanningllc.com
Print Collateral

Every touchpoint, on brand.

Long Planning Business Card Mockup
Long Planning Letterhead Mockup