Brand & Sub-Brand Identity

Kairos Media

Real marketing for real people.

Brand & Sub-Brand Identity2024
Brand StrategyVisual IdentityLogo SystemSub-Brand Identity
The Project

Kairos Media is a video-first marketing agency — 10 years in, 100+ clients, 1,000+ hours of content produced for partners like Jostens, Prairie Band Casino, and the University of Kansas.

As the agency grew to match nationally recognized brands, the original identity couldn't keep pace. Kairos needed a mark worthy of where they were headed — and a dedicated sub-brand for Kairos Cloud, their proprietary marketing automation platform.

The Story

Kairos is the Greek word for the opportune moment — the right time to act, to create, to be seen. The agency was built on a simple belief: every business has a story worth telling. Ten years and a thousand hours of content later, Kairos has helped brands from local nonprofits to national names find their moment and own it.

Deliverables
Brand StrategyVisual IdentityLogo SystemSub-Brand Identity
Color Palette

A palette that reaches for the sky.

Base
Black
#111111
Primary
Kairos Blue
#4295C8
Text
Deep
#1E4A6E
Surface
Cloud
#E0F0FA
Background
White
#FFFFFF
Typography

Type built for clarity.

Display Typeface
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Body Typeface
Amiri Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Body Typeface
Amiri Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Logo System

Identity in every format.

Kairos Media — On WhiteKairos Media — On White
Kairos Media — On BlueOn Blue
Kairos Media — On DeepOn Deep
Sub-Brand System

One system, two marks.

The Kairos Media identity anchors the parent brand. Kairos Cloud extends it — a dedicated mark for their proprietary marketing automation platform, built on the same visual system.

Kairos CloudKairos Cloud — Primary
Kairos Cloud — On BlueOn Blue
Kairos Cloud — On DeepOn Deep
Kairos Media
Parent Brand

Video-first marketing agency. 10 years, 100+ clients, 1,000+ hours of content for partners like Jostens, Prairie Band Casino, and the University of Kansas.

Kairos Cloud
Sub-Brand

Kairos Media's proprietary marketing automation platform — email & CRM, social scheduling, lead nurturing, and sales funnels. The K-within-cloud mark keeps the system unmistakably Kairos.

JOYN Creative is a pro at what they do. They have that creative mind that can take a simple idea and turn it into a beautiful, sophisticated brand and logo. JOYN has done 3 unique design projects for me at this point, and I couldn't be happier with the end results. They're great communicators and super easy to work with. Any business or individual lucky enough to work with JOYN will be super proud of the work they do. Highly recommend!!
Drew DeRose
Owner, Kairos Media